Air it under a positive light
The logo has a negative connotation associated with it because it was birthed in an era of negativity. Again, the Islanders were terrible on and off the ice when the Fisherman came into existence.
The Islanders traded away their best players for players who didn’t want to be there (like Kirk Muller). They fell to the bottom of the league with the remaining players they had. Even the players they kept they did so because they didn’t have to pay them much. It wasn’t a good time on the Island.
Today, the Islanders are a well-run franchise with respected owners and have an equally well respected President and GM who’s already in the hockey hall of fame as a builder.
They have players that want to be here. And the Islanders are paying them well to play here.
Above all, the Islanders will soon be shedding their nomadic ways by moving into a purpose-built state-of-the-art facility on Long Island.
Positivity has returned to the New York Islanders. It’s the right time to bring back the Fisherman logo and reappropriate it.
There’s no forgetting the Fisherman logo. It happened. So instead of putting it in a vault and hope, everyone forgets about it. Instead of burying it let’s own it. Let’s bring it out in this era of positivity
Yeah, our franchise once picked the worst possible time to roll out one of the wildest rebrands ever. But it’s part of our collective history and we won’t be embarrassed by it. That should be our mindset.