Islanders strike huge deal with UBS for Belmont naming rights
New York Islanders arena at Belmont Park will now officially be called the UBS Arena after a 20-year deal with the Swiss bank.
There one arena in the NHL that hasn’t sold off it’s naming rights to the highest bidder. The New York Rangers home in Manhattan. So we knew that the New York Islanders home at Belmont Park would eventually be named something other than just “Belmont Arena”.
Today we found out what that was going to be.
On Wednesday, the New York Islanders announced that their new arena at Belmont Park will be named the UBS Arena after a
20-year deal was signed with the Swiss bank
Big Pay Out
According to Sports Business Daily, the deal between Oak View Group and UBS is worth at least $350 million but could rise to as much as $400 million. That would give the Isles a yearly payout of up to $20 million.
The deal is said to be incentivized based on team performance.
This is the second deal Oak View Group has settled in the last month. Just under a month ago, Oak View signed a deal with Amazon for the naming rights to the future Seattle team’s arena.
Named Climate Pledge Arena, the deal was worth between a reported $300 and $400 million. Which was then one of the richest in the NHL. The deal with UBS put the Isles at the top now as well.
Both the Islanders and UBS released videos announcing the deal. UBS’s was perhaps the better of the two with lines like:
- “The most state of the art entertainment and sports venue.”
- “Made for music. Built for hockey.”
- “Discover the last great arena built for this generation.”
- And then Lou Lamoriello looking like an absolute boss at the 40-second mark.
Now the debate amongst Islanders fans is what the nickname for the arena will be? Do we just call it Belmont for where it is? “The Stable” because of the Belmont track? Or “The Bank” after UBS?