Islanders file trademark for UBS Arena nickname
Want to know what the New York Islanders think the nickname for the new arena should be?
On July 22, the New York Islanders and UBS agreed to a 20-year deal worth upwards of $400 million for the name of the Islanders arena at Belmont Park. UBS Arena will be the name of the Isles new arena at Belmont Park.
That name doesn’t roll off the tongue. It’s not what you would call a ‘fan-friendly name’. Immediately, fans tried to come up with their own nickname for the arena.
‘The Stable’ was one favorite. The name was a reference to the Belmont horse track just next door and as a nod to ‘The Barn’ the nickname for Nassau Coliseum, the Islanders longtime home. ‘The Bank’ was another name trending through the fanbase.
That last one seems to also be the team’s preferred nickname. On the same day as the deal with UBS was announced trademark filings were made by the Islanders for:
- The Bank
- From the Barn to the Bank
- United As One
I don’t expect the name of the arena to change from UBS Arena to The Bank.
Expect to see face covering, shirts, hats, and various other merchandise to feature ‘The Bank’ on it in some way shape, or form. That also applies to the two other trademarks filed by the Islanders on July 22.
Some fans dislike the nickname already. They had ‘The Stable’ set as their name for the new arena and they aren’t wavering from it. And that’s fair.
The Nassau Coliseum was the Islanders home for the better part of their 48-year history. It was the home for four straight Stanley Cup championships. Paying homage to the Coliseum is a big part of why fans will still call it ‘The Stable’ not to mention the fact that there’s a pretty famous horse racing track a stone’s throw away from the arena.
But fans are clearly going to have to get used to ‘The Bank’ because it isn’t going anywhere.