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Islanders: Nassau Coliseum Loses NYCB Naming Rights

UNIONDALE, NEW YORK - MAY 13: In an aerial view from a drone, this is a general view of the NYCB's LIVE at Nassau Coliseum as photographed on May 13, 2020 in Uniondale, New York. (Photo by Bruce Bennett/Getty Images)
UNIONDALE, NEW YORK - MAY 13: In an aerial view from a drone, this is a general view of the NYCB's LIVE at Nassau Coliseum as photographed on May 13, 2020 in Uniondale, New York. (Photo by Bruce Bennett/Getty Images)
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NYCB Live is no more. The Islanders’ temporary home has lost the naming rights to the Nassau Coliseum, according to Newsday.

Oh, what a disaster. The Islanders’ home has been in question the last few months when Mikhail Prokhorov began looking to get out of the Coliseum and out from under the debt that it was collecting.

Well now, we have another piece to the puzzle as NYCB will no longer be the naming sponsor of the Coliseum. NYCB elected to exit due to the uncertainty of the long-term plan for the building.

Yes, the Oak View Group is supposed to be taking over, but still, the future of the Coliseum remains up in the air especially with the continued development of the UBS Arena up the road at Belmont Park.

It’s unfortunate to see the building continued to be mismanaged, as the long-term solution for the Coliseum has been in question for seemingly decades at this point.

With NYCB out, who can we expect to take over the naming right? I have a few ideas:

Northwell Health

Yes, they already sponsor the practice facility so there’s a connection to begin with. Northwell is Long Island’s biggest employer so if you’re looking for something regional, it makes a ton of sense.

Altice

Owning Optimum and News 12, Altice is also a staple of Long Island and would make sense on the side of the building. I’m sure Islanders fans wouldn’t take too kindly to a Dolan owned brand being on the Coliseum though.

JetBlue

Despite being incorporated in Delaware, JetBlue’s HQ is in Long Island City. Also, JetBlue Airways in Islandia employs 16.841 people. JetBlue is more Long Island than you might thins, so I’d throw them into the ring as well.

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If I were betting my guess would be either Northerll or Altice, they both make too much sense. Luckily, the Islanders only have one more year left of this drama before being in their very own building in 2021.

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